Whimful Ads For advertisers, marketers and agencies

Rethink Performance Marketing

Supercharge your product sales

Whimful Ads is rebuilding the ad stack for performance marketers. Track what matters. Buy where it works. Learn what converts.

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Tracking script

Private data warehouse

AI engine

WHAT'S INCLUDED

A Complete Modular Advertising Stack.

Measurement

Measure the entire user funnel, from creative impressions & clicks to site visits & conversions. Enrich with your 1st party data. All securely encrypted in transit.

Reporting + Attribution

Visualize the customer acquisition funnel. Dive deep into granular reports. Benchmark your performance vs. our aggregated data.

Conversion & identity Sync

Send conversions back to ad platforms to help improve performance. Sync your users with ad platforms via various methods incl. cookie matching and UID2, for retargeting and lookalikes.

Data Warehouse

Build your user graph, enriched with your 1st party data, and Whimful Ads' annotations.

Creative Generation

Whimful understands your products, your business priorities and important calendar events relevant to your products & business. Creatives are generated to be on-brand, and are continuously updated based on performance data.

Ad Agent

A chat based agent which helps you understand your reporting data, and assists in applying changes to your Whimful account as well as your Meta and Google Ads campaigns.

Smart Media Buying

Open web ads purchasing via RTB. The Whimful Ads DSP comes with pre-set strategies and automatic campaign builds, taking into account the details you provide about your business.

Domain-Based Buying Model

Stop using platform-wide ads models. Get your very own one for each of your sites, trained on your own data. Discover which user traits lead to conversions, and use your own model for media buying.

Brand Safety

Protect your brand with traffic & inventory scans. Whimful highlights potentially harmful or low quality inventory and traffic, and helps you avoid it either in the Whimful Ads DSP, or the DSP you already use.

All modules are currently in testing with early customers. Want to join?

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Why Whimful Ads?

Drive sales with better attribution

Built with consumers and advertisers in mind. Built around limitations of the web.

Cross-Platform Tracking

Get a unified view of all your advertising efforts, independent of Google, Meta, or any single ecosystem.

Extended Cookie Lifespan

Overcome browser restrictions and track users more effectively with long-lasting cookies.

Advanced Attribution

Move beyond last-click bias with clear, customizable attribution models that give you real insights into customer journeys. Optimized for your site.

Faster iteration with campaign AI

The Whimful Ads Agent can handle time consuming changes to your campaigns with a chat-based interface.

AI-Powered Creative Generation

Generate and customize high-quality ad creatives tailored to your brand's needs.

Zero-platform lock-in

Your data is yours. Export at any time.

Let us review your site and technical marketing set up to let you know how we can help improve your conversion rates.

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Privacy & Compliance

Privacy Built-In. Regulation-Ready.

Whimful Ads is fully GDPR, CCPA, and LGPD compliant and future-proofed for upcoming regulatory changes. Advertisers can confidently track and analyze user interactions while maintaining strict privacy standards.

Data Encryption

Encrypted data transmission using advertiser-specific public keys.

Regulations

GDPR, CCPA, LGPD compliant.

Identity

Works with UID2 and modern identity standards.

A Data-Driven Advertising Layer for Performance Marketing

Gain full visibility into your advertising performance with advanced tracking, attribution, and AI-powered creative tools. Break free from platform silos and make data-driven decisions that drive results.

Get Early Access to Whimful Ads

We're onboarding select advertisers now. Help shape the future of performance advertising.

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